Sweatcoin & Marvel Zombies Challenge

The partnership transformed a screen debut into an interactive adventure, challenging millions of Sweatcoin users to outwalk the undead and earn exclusive in-app rewards.

The activation highlighted Sweatcoin’s unique ability to blend fandom with fitness, merging storytelling, movement, and gamified rewards in a way that felt both immersive and true to the Marvel Zombies universe.

In-app Challenge

For the in-app challenges, I explored visual storytelling while maintaining a distinctly Marvel-like style — bold, cinematic, and full of energy. The design work included onboarding flows, three themed challenge screens, and completion moments that celebrated user progress and tied back to the Marvel Zombies narrative.

Marketing Assets

I have also created multiple marketing assets to support the campaign across channels — including App Store visuals, IAM, social media graphics, paid ads and promotional banners. Each piece followed Sweatcoin’s signature style, enhanced with Marvel-inspired lighting,

In-app Super Draw

In-app messages

Apple Store & Google Play images

Social media content